Political campaigning through media

Social Media is changing the way political campaigning has ever been used before. With Barack Obama’s 2008 campaign, we have seen that media has become a crucial tool for political campaigning.   When doing this it is important to keep a few things in mind:

politicians-will-spend-up-to-12-of-their-campaign-budgets-on-digital-media-b4344852c6

  1. Consistency is key– Don’t let this confuse you. Consistency does not mean make sure to always post the same thing every time you use an outlet. It means to make sure to post at the same frequency that you usually do. If you are tweeting, blogging, posting, you want to keep up with it on a regular basis. This way your readers are able to follow your work more easily and stay updated!

Political-Campaigning-on-Social-Media2-298x248

  1. No Ghost Towns– It is really important to keep in mind when you are building media platforms to think carefully about which networks will actually be productive and useful. It does not make sense to create as many as possible if you are not going to be using all of them. It is better to not overextend yourself and drop it a few weeks after. Make sure to think long and hard about which networks you are going to choose because once you make one, you can’t just ditch.
  1. Platforms all have a different language… learn the lingo– A common mistake that is made is people tend to post the same message across all social media handles. This is a big misunderstanding. All platforms have different reasons for why people use them. Being able to understand your audience is one of the most important elements when using social media. It is crucial to keep that in mind when making a post and make sure to connect with your followers in a way that they will understand.
  1. Listen to your audience– Social media is a chance to connect with your voters, donors, and supporters on a one to one basis. By setting up listening strategies you can help keep yourself updated on what’s being said about you and how you can help participate in conversations to direct your campaign strategy in a more positive light.

social-media-political-260

  1. Use social advertising to expand your reach– Social advertisements has been proven to make or break an election. You have to learn how to use them in your favor. It is a way of drawing in an audience when you want them to take action.
  1. A picture is worth a thousand words– There are so many online tools, many of which are free that you can use to edit and create graphics that are appealing to your audience. Social media platforms have become very visually appealing and posts should call out attention to your campaign.
  1. Keep learning– Just like most things, social media is always evolving. With that comes keeping up with the latest trends and practices. If you monitor campaigns that are successful via media you can see how and why theirs continue to do well.   That can help you stay updated on your own tactics and give insights on how to better your own. 

Digital Tools for Journalists

One remarkable invention, Jelly, was created in April 2013 and was founded by Biz Stone and Ben Finkel. It is an app that is available for purchase on the Apple app store. Jelly allows you to ask questions about anything to anyone of your friends that you are connected with you from other social media sites. This mobile application uses photos, interactive maps, locational settings, and communication tactics. It has a camera feature where you are able to just point and shoot and snap a photo to then share with people and ask questions like, “What is this building?” Within a matter of minutes, someone’s answer will appear.

Screen Shot 2015-02-19 at 11.04.40 AMThe creators chose the jellyfish to represent their product because the application uses a loose network of nerves that act as the “brain.” The idea of jelly was to be able to help people no matter where you are or what you’re doing. It is an amazing tool to use that I recently just learned about. It is also a fantastic device for Journalists because they are constantly on the move and need to be able to collect as much information as possible at the fastest rate that they can find it.

Another great tool is Storify. This media was launched in September 2010. This social media tool is very similar to a blog, however, it is much simplier and allows you to tell a story while incorporating other forms of social media into your story. You are able to search through various networks and then choose whichever article, picture or quote you would like to add into your story to make it stronger. It connects to numerous media handles like: Instagram, Twitter, Flickr, Youtube, Google, Facebook etc.

storify-dragndrop-ui

Many organizations and news businesses use Storify to write about events going on. It is highly recommended to be used to cover social events, breaking news, humor, conversations, weather forcasts and more. It was created to allow users to create stories from collecting various forms of media into a timeline theme. It is great for journalists because they can enter their thoughts and opinions and receive feedback from fans who want to pull information from them and vise versa.

A third great digital tool that is used by Journalists is called Instapaper. I recently just heard about this helpful innovation. It was founded in 2008 by Marco Arment and already reached over 2 million users in 2011. It is a device that allows you to save web pages to read later on a user’s Android, iOS device, smartphone, computer or ereader.

Screen Shot 2015-02-19 at 11.06.01 AMThe greatest convience about this tool is that all your articles that you want to save are all combined into a nice, organized file where you can create different tabs. A new feature that is now available is the highlighter. You can highlight anything as you go along which is easy to store, retrieve, quote and share later on.

This tool is extremely practical for a Journalist because it helps keep them organized when they are searching for all of their information before writing an article.

New social networks for journalists

Social networks can be useful to journalists to promote, explain and persuade the public.  There are various forms of new and old media that are continuously enhancing the way journalists gather and write information.  An older form of microblogging that journalists use is Twitter.  Twitter was founded in 2006, and is a great way for journalists to scale messages and measure where the information comes from and where it goes.

 images

Twitter is also beneficial because it offers tweet lists, which show a list of people in a certain geographic area.  This makes the content trustworthy.   Another great feature of twitter is that tweets can be geo tagged.  This shows the location of where the tweet came from.

Another interesting tool that is advantageous to journalists is Talkwheel.  Talkwheel is a tool that keeps conversation flowing with minimal time commitment.  It allows its readers to interact across social media, websites and video sharing sites.  It is a circular form of social media that mimics a dinner table by making it easy to participate and share comments unlike other forms of social media like Facebook where chronological order plays a factor.  Journalists find Talkwheel to be useful because it is easy to navigate and focus on the text  as opposed to the physical set up.  The conversation wheel app has a left panel with topics, which are extremely beneficial for a busy journalist who wants to visualize what people are responding to.  If someone does not have the time to answer a question that another person has posted, a third person is able to jump into the conversation and answer which can be great for a journalist who does not always have the time to wait for an answer while working on multiple stories and having to make deadlines.

images-1

Another fascinating tool is SocialBro.  This is a great time saver and is a twitter analytic tool.  It is extremely simple which is probably a reason for its early success and likeability.  The main dashboard shows recent unfollowers, new followers and offers information that helps see why certain people do not follow you and vise versa.  It also allows us to see who is not really active on Twitter from the list of people that one follows.  SocialBro also offers a feature that gives you advice on the best time to tweet.  Knowing when most of your followers are online, journalists are able to track when they will get more retweets and replies.

A third compelling tool is called Storyful.  This is an IPhone app that allows one to get the most popular social media stories of the day when on the go.  Storyful editors assemble the largest news from credible sources for journalists to browse for story ideas or even to stay up to date with current events that are taking place.  The app also allows people to see what certain media users may be saying about trending topics.

Social media is transforming journalism.  One major reason is because ordinary people can get involved.  The Boston bombings is an example.  Bystanders and ordinary people such as marathon runners and spectators quickly became citizen journalists while taking videos and photos of the traumatic events.  Some of the most read headlines featured their shots because they were the first to witness what was occurring and were able to turn in their work sooner than professional journalists.  Thousands of people take photos and videos every day that can develop into a sourceable archive for the masses. 

For more information on types of social network for journalist, visit here.

Social Networking

Social Networking is a vehicle that allows one to connect with others through written communication.  There are various types of social network sites.  The most common range from professional, chat and or inform, content based, collaborative, or a combination of all.  Social media sites have become  an integral part of every- day life.  Social media creates an online community that includes communication channels, interaction and content sharing. 

One of the biggest fears for using social networking is the potential compromise of one’s privacy.  The invasion of privacy can create large challenges for individuals and businesses because once private information is posted on the Internet; it will forever be there.  Policies are designed to measure appropriate behavior.  These policies are meant to ensure that there are rules for the type of information that can be shared.

Privacy is a major factor that most consumers forget to consider while using social networking.  Each individual network has their own rules and regulations regarding privacy and what they are able to store in their account.  An example of this is Instagram.  Instagram is an online mobile sharing application that allows people to share photos and videos.  Instagram has a policy that protects all photos.  However they were acquired by Facebook. They updated their privacy policy to inform users that Instagram has retained control over who actually sees the photos.  This give users the ability to opt-in or opt-out to Facebook.  Privacy policies are crucial to social media.  They can usually be found under a home page tab and must be listed on the site.  They must be read and usually pop up as you sign up for a particular social media handle.

One social media handle I use called “Snap Chat” is an instant photo or short video application that allows you to receive an image and only view it for up to 10 seconds.  Something I learned about the app this week is that once you send a photo or video to someone, Snap Chat is able to store anything that you send.  I am sure, it has stated something about that feature on the site but I was not aware of that policy because I was never concerned enough to look for it.  However, some users should be.  Without knowing this information, one could put themselves in an embarrassing situation further down the road when it comes to applying to jobs or trying to acquire more responsibility professionally.

When I was younger and Facebook had just been launched, people my age were not as well informed about the privacy issues they were facing.  Even today if you ask certain people, I am sure they would not realize that if you Google their name, their Facebook will be one of the first things that come up.  I know that when I was growing up, people were using these social networking sites to bully and write inappropriate statuses and opinions.  Even a couple of summers ago I knew a girl who was fired from a job because she Twitted something about a customer who she knew that had walked into the store where she was working.

As I previously stated, it is vital to think twice before posting anything on a social network.  You have to ask yourself if you would mind if employers, family and peers saw whatever it is that you are posting.  As long as you take precautions before posting and make sure to read each social media handles privacy policies, you can use networking in a positive and favorable way.