Smokey Eye Tutorial

Just a little glamour can go a long way. A few years ago a good friend taught me how to do a great “smokey eye.” A smokey eye is a make up term that is used to describe someone’s eye shadow on a surface of fading colors. In the inside of your eyelid you will have a light color and going further out into the outer rim of your eye lid the shades will begin to get darker.

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To start a smokey eye you want to use a good primer. A primer is a gel that you can purchase at any make up store. My favorite is made by Urban Decay and it comes in a neutral color as well as a shimmery gold which is pretty if you are about to use any browns, golds, or creams on your eyes. To begin, squirt a tiny bit of primer on your finger and spread it evenly around both eyelids. The primer helps keep the eye shadow on for longer and also helps define the color.

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The next step is to use a paler base coat color for the first base of your smokey eye. My favorite eye shadow is also made from Urban Decay and is called The Naked Palette. They now offer this in three different versions, Naked, Naked2, and Naked3. I use a combination of all the colors now that I am very familiar with how to mix. However, if you are just a beginner maybe it would be best to stick to one of the palettes first and see if you like the color variations before buying all three. You can get it at any Sephora store for just $54.00. This color is going to end up being the color that shows up in your inner lid of your eyelid. After rubbing that all around your eyelid as well as putting a little above the crease on top of your eyelid, take the second darker color you wish to use.

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With the second color you will brush only from the outer lid to the middle lid, leaving this second darker shade away from the inner lid where the lighter base color is. Don’t be scared to go deep into the eye. Even though you don’t want to brush into the inner lid, you still have the entire middle part of the lid to work with. At this point you are about half way done with your smokey eye!

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After making sure you apply a nice even coat and using a small “blending brush” to mix those two colors in a little bit, you can start to incorporate your third color, which should be the darkest of the three. Take a small brush and dab only a little bit into the make up pallet, that way you do not end up using more make up than anticipated. Remember—you can always go darker at the end. It might even be a good idea to either blow on the brush when you are using it or to tap it lightly on a tissue before you apply it to the eye. This way, the extra makeup powder does not get under your eye in the outer lower lash area.

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Start by applying this color to the very outer part of the lid and make sure to not go too deep into the middle section. To finish the look use a bigger blending brush than the first time and try to smooth out this color so it does not look so dark and heavy. It should look like a gradual increase in darkness but you don’t want it to look like you globed a dot of black or dark purple on your eye.

 

After this step use a thin liquid eyeliner or my favorite, the Smashbox Jet Set waterproof eye linear which you can find for $22.00. At the end finish up your eye with some thick black mascara, I recommend the Benefit brand, “They’re Real” which ranges from $12-$22 depending on the size or the traditional Mac “Haute & Naughty” mascara for $22.

 

At the very end, use a little makeup highlighter to accentuate your face. I rub it on the nose and about the eyes, which leaves a little sparkle! And there you have it—the perfect smokey eye.

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Political campaigning through media

Social Media is changing the way political campaigning has ever been used before. With Barack Obama’s 2008 campaign, we have seen that media has become a crucial tool for political campaigning.   When doing this it is important to keep a few things in mind:

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  1. Consistency is key– Don’t let this confuse you. Consistency does not mean make sure to always post the same thing every time you use an outlet. It means to make sure to post at the same frequency that you usually do. If you are tweeting, blogging, posting, you want to keep up with it on a regular basis. This way your readers are able to follow your work more easily and stay updated!

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  1. No Ghost Towns– It is really important to keep in mind when you are building media platforms to think carefully about which networks will actually be productive and useful. It does not make sense to create as many as possible if you are not going to be using all of them. It is better to not overextend yourself and drop it a few weeks after. Make sure to think long and hard about which networks you are going to choose because once you make one, you can’t just ditch.
  1. Platforms all have a different language… learn the lingo– A common mistake that is made is people tend to post the same message across all social media handles. This is a big misunderstanding. All platforms have different reasons for why people use them. Being able to understand your audience is one of the most important elements when using social media. It is crucial to keep that in mind when making a post and make sure to connect with your followers in a way that they will understand.
  1. Listen to your audience– Social media is a chance to connect with your voters, donors, and supporters on a one to one basis. By setting up listening strategies you can help keep yourself updated on what’s being said about you and how you can help participate in conversations to direct your campaign strategy in a more positive light.

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  1. Use social advertising to expand your reach– Social advertisements has been proven to make or break an election. You have to learn how to use them in your favor. It is a way of drawing in an audience when you want them to take action.
  1. A picture is worth a thousand words– There are so many online tools, many of which are free that you can use to edit and create graphics that are appealing to your audience. Social media platforms have become very visually appealing and posts should call out attention to your campaign.
  1. Keep learning– Just like most things, social media is always evolving. With that comes keeping up with the latest trends and practices. If you monitor campaigns that are successful via media you can see how and why theirs continue to do well.   That can help you stay updated on your own tactics and give insights on how to better your own. 

Valentí Sanjuan

This past Wednesday, March 25th, I had the pleasure of meeting Valentí Sanjuan. He came to my class to talk about his past careers and how he has made a living through digital journalism. Valentí started his career doing mainstream journalism at a radio station, Vist i no vist” working in the newsroom. He had a creative mind and wanted to do new adventures with his job like creating a website and blog. However, the radio had other ideas in mind. After not renewing his contract, he had to figure out a way of making money and getting back onto his two feet.

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With the help from a lot of his friends, Valentí started a show, which was done by streaming. At the time this was not a popular way of using technology. This time around, he incorporated images into the show and not just audio like he had previously been doing at his job at the station. They were sponsored by beer brands and would give away a free beer to anyone who came out to see the show. The atmosphere consisted of some people walking around, drinking beer, and talking about the Internet while Valentí and a few others were stationed up talking on the radio.

Valentí mentioned, “You start to succeed when you do something different.” The first thing he did was a normal show via the Internet instead of the radio. Then he progressed to a radio show mixed with a television show. This incorporated acting, movement, talking to cameras and being more interactive with the audience. The first show that they did, 100 people were there watching it live. Three months later, it didn’t work out so well, they had no grants and the audience was starting to die out.

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Valentí knew that he had to make a huge turn around and think of another idea. He decided to perform a show in a theatre. This show was called “Visto lo Visto” and was almost like a stand up comedy. It included popular YouTubers, music and musicians, comedians, interviews and more. It was the opposite extreme from his original idea, and included just one camera, which he filmed with his own hand. Seven hundred people once a month come out in the audience to support him and his new form of success.

The idea of this show was to incorporate YouTubers that were young but had a huge following to generate more viewers for their show. Eventually once the numbers started to pick up, Visto lo Visto wanted to change the model to make their target audience adults. This idea was a bit of a disaster at first, but like anything else, with time things can start to change.

Aside from Visto lo Visto, Valentí has a personal YouTube account and achieves a big fan following. He claims that, “You don’t have to work for a big corporation to reach millions of people.” He says that creating content and keeping the adventure alive is more important than making a lot of money. He uses his YouTube account to post his Ironman successes and other activities that he takes part in on a weekly and daily basis. Most of his stories are dedicated to hard moments he faced in life as well as things that he just enjoys.

Last winter, Valentí ran to Santiago from Barcelona for a total of 10 days. The run was to commemorate his mother who had passed away. All of his passion and driving force is something that can be admired and respected by thousands of fans from all around the world that watch his videos. What he is taking part of is great for living, team building, coaching and so many more aspects of life.

WP-Camino-sign After hearing Valentí talk in class, we all asked ourselves, what is journalism? This one word can be defined in so many different ways. Journalism to one may mean a completely different thing to someone else. Journalism to Valentí means storytelling. He uses his life journey as a way of expressing meaning to viewers.

Conclusively, he is an influencer. Companies and businesses pay him to promote their brands. One specifically was a Turkish airline company that paid to fly him to New York City to use his creativity to show the entire city in a video and post it on his YouTube account where it would reach thousands of people. This would help market for the Turkish company.

Although Influencer marketing is sometimes noted as being a newer technique, taking advantage of the way social media has created individuals with online reach and influence it is an old marketing technique. Influencer marketing is about connecting a brand or product with individuals who have the influence to reach and engage the customers that would be the same target as your brand or product. When successful, it can be extremely beneficial for your campaign.

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According to Reelseo, A Video Marketer’s Guide, “From its origins as a simple video sharing platform, Youtube has since changed the face of video consumption—Youtube viewers are seeking out engaging, compelling, entertaining video content that offers value in and of itself.” Some of the most successful YouTube videos are ones that have been creators. Brands are able to use this to fuel their business by directly working with YouTubers who already understand their network and fan base and bring focus onto the brands they are trying to represent. Until now, the only way that brands could connect with influencers online was through reaching out directly or using a multi channel network. However, now with the launch of FameBit, brands are able to collaborate with YouTubers to help them reach a particular target audience. Using this virtual marketplace, brands can request and receive influencer proposals and work directly with relevant channels without a need for a middleman.

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It is interesting to note that there are hundreds of well-liked YouTubers out there in addition to Valentí. They are all making a difference, which benefits the lives of their fans and brands by doing something they are passionate about.

Digital Storytelling

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Digital Storytelling is a short form of digital media that allows everyday people to share aspects of their life through a combination of text, pictures, audio clips etc. There are two key concepts that all digital stories must have. The first being that each story must be nonlinear, meaning that it jumps around and does not tell you where to begin. The second being that each medium must be complementary. This means that the new information is important and brought in different ways.

Digital storytelling is also known as a multimedia story. Some advantages that follow are it 1. Provides background information on a story, 2. It provides graphics and other forms of interesting appeal to the story, 3. It is able to gain feedback from viewers.

There are various free tools used for digital storytelling. Some of which include:

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  1. Animoto– This tool features unlimited videos. It takes just a few minutes to create a video or presentation. It is able to incorporate images, video clips, music and text. 
  2. Bubblr– It is a tool that enables you to create a comic strip using photos from a flickr account.
  3. Capzles– This is a tool that allows you to create a multimedia platform bring your stories together with videos, photos, music, blogs and documents.
  4. Cartoonist– This tool is able to create cartoons or personal digital stories consisting of professional backgrounds, characters, props, images, and text. It is great for creating personal narratives.
  5. Comic Master– Allows you to creat your own short graphic novel. This tool allows you to decided how you want the page to look, allows for background choices, chooses characters and props and dialogue or captions.
  6. Domo Animate– Allows you to import pictures and add music.
  7. Generator- A space where you can explore the moving image and share your creations with others.
  8. MakeBeliefsComix– Create your own comic strip where you have options for characters and emotions. Able to add colored backgrounds, objects and panels.
  9. MapSkip– Creates a weave of stores which mark up places in Google Maps with stores and photos.
  10. PicLits– Great tool for creative writing that matches images with keywords.
  11. Pixton– Communicates graphically with comics.
  12. Slidestory– Combines pictures and narration to make a presentation to share.
  13. Smilebox– Quick way to create slideshows, invitations, greetings, collages, scrapbooks and photo albums from your computer.
  14. Smories.com– Published stories for kids.
  15. Storybird– Visual stories that curate artwork from illustrators and animators.
  16. Zimmer Twins– Site devoted to kids and creative storytelling.
  17. ZooBurst– Tool that lets anyone create his or her own 3D pop up book.
  18. Puppet Pals– Shows with animation and audio.
  19. ShowMe Interactive Whiteboard– Tool that allows you record voice over whiteboard tutorials and share them online.
  20. Sock Puppets– Tool that incorporates lip synced videos and share them on Facebook and YouTube.
  21. Toontastic– Tool that enables children to draw, animate and share their own cartoons with friends and family.

There are a variety of other useful tools for digital storytelling. All of which are previously listed are free, easy to use and do what they say they will.

New social networks for journalists

Social networks can be useful to journalists to promote, explain and persuade the public.  There are various forms of new and old media that are continuously enhancing the way journalists gather and write information.  An older form of microblogging that journalists use is Twitter.  Twitter was founded in 2006, and is a great way for journalists to scale messages and measure where the information comes from and where it goes.

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Twitter is also beneficial because it offers tweet lists, which show a list of people in a certain geographic area.  This makes the content trustworthy.   Another great feature of twitter is that tweets can be geo tagged.  This shows the location of where the tweet came from.

Another interesting tool that is advantageous to journalists is Talkwheel.  Talkwheel is a tool that keeps conversation flowing with minimal time commitment.  It allows its readers to interact across social media, websites and video sharing sites.  It is a circular form of social media that mimics a dinner table by making it easy to participate and share comments unlike other forms of social media like Facebook where chronological order plays a factor.  Journalists find Talkwheel to be useful because it is easy to navigate and focus on the text  as opposed to the physical set up.  The conversation wheel app has a left panel with topics, which are extremely beneficial for a busy journalist who wants to visualize what people are responding to.  If someone does not have the time to answer a question that another person has posted, a third person is able to jump into the conversation and answer which can be great for a journalist who does not always have the time to wait for an answer while working on multiple stories and having to make deadlines.

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Another fascinating tool is SocialBro.  This is a great time saver and is a twitter analytic tool.  It is extremely simple which is probably a reason for its early success and likeability.  The main dashboard shows recent unfollowers, new followers and offers information that helps see why certain people do not follow you and vise versa.  It also allows us to see who is not really active on Twitter from the list of people that one follows.  SocialBro also offers a feature that gives you advice on the best time to tweet.  Knowing when most of your followers are online, journalists are able to track when they will get more retweets and replies.

A third compelling tool is called Storyful.  This is an IPhone app that allows one to get the most popular social media stories of the day when on the go.  Storyful editors assemble the largest news from credible sources for journalists to browse for story ideas or even to stay up to date with current events that are taking place.  The app also allows people to see what certain media users may be saying about trending topics.

Social media is transforming journalism.  One major reason is because ordinary people can get involved.  The Boston bombings is an example.  Bystanders and ordinary people such as marathon runners and spectators quickly became citizen journalists while taking videos and photos of the traumatic events.  Some of the most read headlines featured their shots because they were the first to witness what was occurring and were able to turn in their work sooner than professional journalists.  Thousands of people take photos and videos every day that can develop into a sourceable archive for the masses. 

For more information on types of social network for journalist, visit here.

Blogging for Dummies

What comes to mind when you hear the word “blog?” Someone once told me that those who blog are self-centered individuals who blog so that others can know who they are. Even though I started blogging last summer, I take no offense to that comment— Especially since I once thought the same.  However, I have fully entered the blogging community and see it as more of a place to have open discussion and a ways of expression between members of a community who are interested in a similar topic or question. 

Blogging is a place where everyone is welcome.  It is collaborative, customized and shared.  The most unique aspect of blogging is that you are able to locate it anywhere at anytime.  There are so many benefits of using a blog and I have become more than appreciative for this new media outlet. 

I first created my blog for professional use.  It is strictly a fashion blog that is a daily look book of outfit inspirations.  Because I want to continue along this professional track, I assumed that creating a blog would enhance my resume and demonstrate a set of skills that I could use in an internship or job.  It turned out to be extremely beneficial for my professional life because during the interviews that I have been having for summer internships, the interviewers want to discuss my website and ask me questions.  It also has helped me with interviewing because some of the skills I acquired from blogging were needed to answer some questions that were asked of me.  An example of this was a fashion marketing internship I applied for asked me if I had experience working with charts and being able to read statistical data and being able to understand and interpret the numbers and information.  I was able to reference my google analytics account that I use for my blog and how I am able to track all the information on my demographics.  I mentioned how statistics are not only a method to express numbers in different ways but could also be applied to other aspects of a company and its business.

My fashion blog has also become much better from the help of my readers.  Because there is a variety of features to a blog like “likes, comments and email”, there are so many ways that I am able to stay connected to my fans.  They are usually the ones who get my thoughts going and give me fresh ideas to write about.  I enjoy the comment system because then I am able to spin off other people’s ideas and amable to directly communicate with them via the blog.  Some of my most brilliant ideas spring from my readers.

However, blogging has become so much more to me than just a necessity.  I suppose at this point you could call it a hobby.  It is such a great outlet for stress, time management, and even organizational skills.  There are so many things that one could blog about.  Sometimes I feel that the hardest part about blogging is thinking of topics that you are motivated to constantly write about.

Blogging is a way of staying connected.  It is educational and enjoyable.  It is one of the most fascinating media outlets that the Internet has to offer.  It will constantly be evolving and adding better and newer technology and I hope to keep up with this communication strategy even after I complete my college studies.  I  aspire to continue to remain passionate about blogging!