A corporate blog is a blog created by an organization to reach a specific objective. The benefits of having a corporate blog is that it is inexpensive, shows customer loyalty, creates networking, gives feedback to the business, shows effectiveness and much more.
There are five different types of corporate blogs. The first type is called a brand blog. The purpose of this blog is to introduce a new brand or to insist on an existing one. The second type is called a product or service blog. The purpose is to test a product or service and get feedback from customers. The third type of blog is an employee blog. This is a corporate blog made by the employer, boss, or supervisor of a company. The fourth type of blog is for special happenings. This is to help prepare and talk about a special happening that is going on or about to take place. The last type of blog is called a sector blog. This type of a blog is used to promote a specific product for a specific market.
All of these blogs are extremely beneficial for company’s to market their products or services and be able to interact with customers through out the process. Corporate blogs have become very beneficial and can fulfill several goals—one being that they are able to drive people to their company website. By having social interactions on the blog, you are able to bring conversations, visitors and interactions into your social hub where you are able to monitor the success. It leads a very informal way of communicating to a business relationship.
Websites are commercial outlets that are informational and transactional for consumers. The goal of the site is to help Internet users find the information they need to order as efficiently and fast as possible and help get you connected to customer service if there is any issue doing so. Websites are directly business related. Although this is important and one major reason why corporate blogs should provide a link to the company’s website, a blog focuses more on advice, insights, conversations. Blogs are much less commercial and more informal and personal. They are used to spark the audience’s attention and take them onto the next level—business. This type of work improves credibility and trust in the business.
Corporate blogs provide more types of information. Even though websites offer features of products and services, blogs allow customers to get more in depth information about something they might be interested in purchasing. You are able to ask specific questions, read other people’s opinions and get as in depth about something that sparks your interest. Another huge benefit to a corporate blog is that they help the company show up higher on Google search because blogs are a great way to develop more user generated content (UGC) and create tags that traffic to search engines.
Another key benefit of having a corporate blog is receiving endless amounts of feedback. Receiving comments and feedback allows the business to enhance any glitches in a product or service. Even if people do not comment or provide feedback directly, a blog allows you to track virtually anything that happens across multiple channels. Some examples of this would be the number of visitors a page receives or the percentage of search results landing in the first three search pages driven by a blog.
One thing that many people probably don’t even think about is that with corporate blogs, companies no longer need to survey consumers. Because they have a site that is open for discussion and opinions, they receive a lot of their feedback and statistics from there. Conclusively, corporate blogs are changing organizations and creating deeper markets for themselves.